Marc Jarrault | Managing Director - Lapp India Pvt Ltd.
Share with us Lapp´s India story - the major milestones and achievements of the company.
Seeing the potential of the Indian market our founder Andreas Lapp decided to set up operations in India way back in 1996 with the establishment of its very first manufacturing unit outside Germany, at Jigani, Bangalore. Having made an investment of Ç2.1 million, the Jigani plant is the second largest manufacturing unit of the Lapp Group. In 2012, Lapp India completed the first phase of its second manufacturing plant in Pilukedi, Bhopal, which today produces more than 216,000 kms of single core cables per annum, catering mainly to the building cable segment. In 2014, the production area at Jigani was also doubled and a new multi core line was commissioned in Bhopal with a total investment of over Ç5 million. In 2015, Lapp India provided about 140,000 km of power, control, data and instrumentation cables along with connectors, accessories and end-to-end systems to over 4,000 active customers pan India spread across different industry segments. Another key milestone for Lapp India is supplying 2 GW grid connected solar projects since 2010 and bagging orders for more than 350 MW of PV projects since October 2014.
How has the Indian market grown and matured over the years?
India´s wires and cables market has transformed itself from a small industry majorly dominated by unorganised players to a large and dynamic sector where organised players have 50-55 per cent of market share (Ken Research). Over the years, the industry has evolved from offering standard products to now offering specialised products and customised solutions to meet customers´ application specific requirement. With the growing demand for customized solutions, manufacturers are able to prove themselves as reliable partners. By providing plug and play solutions, these customized solutions meet the top-line growth of their customers which the standardised ´off-the-shelf cables and conductors generally do not.
What is Lapp´s value proposition in the competitive Indian market space?
We believe in 100 per cent customer satisfaction for all our tried and tested standard products and sophisticated customised solutions. We stand on being committed to our customers for delivering high quality, safe and reliable products and solutions. Our value proposition includes a promise compliance with global standards and come with the hallmark of German quality; easy availability of products through traditional sales channels and our dedicated e-commerce website; value for money; and technology leadership.
Kindly share your vision for Lapp India. What are your plans for long-term growth?
Our vision is to become the preferred partner for cable and connection technology for our customers across all segments of the industry. We at Lapp India aim to double our current annual turnover and build a base of 10,000 active customers by the year 2020. To achieve long-term sustained growth, we will continue to cater to different industry segments and focus on large corporate organizations as well as SMEs & SMBs. Our key focus areas include automation, textile, F&B and infrastructure industries which have been witnessing considerable growth over the last few years. Expanding our operations in India has been a key focus for us owing to the promising growth opportunities presented by the country.
What is the power sector´s contribution to growth? Has renewable energy had an impact?
Wire and cables in India has witnessed a growth in recent years on account of rising demand fueled by expansion in infrastructure development and electricity consumption. The industry is expected to grow at a CAGR of 18.5 per cent during the period between FY2014-19 (Ken Research). This surge is majorly originated from growth in power cables as a segment of wires and cables market. Renewable energy is set to be India´s sunrise sector with the government focusing efforts to bridge the power supply-demand gap by way of policy reforms, participation from private sector and development of Ultra Mega Power Projects (UMPP). We see renewable energy having great potential for India and keeping that in mind, have developed a wide range of products for the solar sector.
Where does Lapp stand in regulations and standards?
At Lapp India, we continuously strive towards developing our products and system solutions keeping in mind the customer requirement and our high standards of quality, safety and reliability. This is possible only because of continuous improvement of our processes and procedures. Our cross-linked solar cables are produced according to the new European Standard EN 50618 and certified with T_V Type PV1-F (2 PfG 1169/08.2007). Further to ensure the safety of customers and the environment, we comply with global standards and regulations for all our products and are also certified under ISO 14001, which is an internationally recognized standard for Environmental Management System.
What are the technologies that you have implemented specific to the Indian scenario?
There have been several technological advancements in this space with different application industries backed by different standards and constant innovations. The technological development falls under two different categories such as Power LV and Field Bus Foundation Cables. Our solar cables are weather, abrasion and UV-resistant photovoltaic cables are suitable for permanent outdoor use and especially for the interconnection of grounded and ungrounded pv power systems. We also provide complete connectivity solutions with power, control and data cables across industries.
What is your plan for capitalising on the ´Make in India´ initiative?
India´s current economic environment is vibrant and conducive for higher growth for the company. The Make in India Initiative will be our primary focus and we tend to utilise this campaign in line with our expansion plans at Jigani, Bangalore and second manufacturing plant at Bhopal. Of the Lapp products sold in the Indian market, 75-80 per cent is manufactured domestically. We aim to further strengthen our position in the control cables segment and penetrate deeper into the market by establishing a stronger brand image in the industry. Lapp India is also strengthening the base in the single core wires segment as well to cater efficiently to growing customer demands in India.
What is your emphasis on R&D in this segment?
When it comes to R&D and innovation, Lapp India has the advantage of advanced support from all other Lapp companies in terms of technical expertise, resources as well as R&D requirements. We strive to develop cabling products and solutions that help and assist industries in creating innovative products. Our products are put to a test in our laboratory and test facility to ensure they meet the high expectations of the customer. The imminent trends that are driving growth of Indian cable industry over the next few years will be robotic cables, due to the growing automation market. Robot technology has now become one of the most dynamic areas for development. Following this trend, Lapp India is focusing on robotic cables and system solutions like Servo Motors that are needed for robot applications.
I wish to start pvc / pp electric wire unit in Delhi. What kind of information I can get if I subscribe for your magazine
Pls invite me all auction in gujarat
we are doing business developing for solar power ,thermal power , customer supporting and we have 45 mw splar power on hand needs investors.....
pls call +910842559230