Lanco has had 25 years of an enriching journey covering significant milestones. It has now decided to adorn a new brand identity to represent its diverse businesses, its global aspirations and to realise its vision of becoming the most admired integrated enterprise. A diversified conglomerate with operations across 20 states in India and over 10 countries overseas, the company focusses on five business verticals - power, EPC, solar, natural resources and infrastructure.The five areas identified by the company are:Power: The company is the nation's leading independent power producer. The current installed capacity base is 3,300 MW built at a capital cost of Rs 15,800 crore and it is all set to achieve 15,000 MW of installed capacity by 2015.EPC: Engineering, procurement and construction (EPC) business recorded a turnover of Rs 5,962 crore for FY2011. It is now gearing up to leverage business opportunities by restructuring its operations under seven key verticals i.e.,. thermal, hydro, oil and gas, water, minerals and metals, land and marine transportation and electricals.Solar: With a business model spanning integrated manufacturing facility, solar power generation (both solar thermal and solar PV), solar EPC services and solar products and systems, it is set to emerge as a leading solar player in the world by 2015.Natural resources: Having acquired the Griffin coal mine in Australia, it is now focussing upon acquisition of further coal assets in Indonesia, South Africa, Australia and India.Infrastructure: It has emerged as the successful bidder to develop Aligarh to Kanpur Section of National Highway - 91 in Uttar Pradesh and is on the verge of completing two road projects in Karnataka totalling around 160 km.The new corporate brand identity is an integral part of this initiative. The 'slant' in this new identity represents 'dynamism', the 'font' represents 'strength' and the 'red colour' represents 'energy'.In totality, it represents a 'modern and youthful' identity. The overall simplicity of the logo makes it 'timeless'. Since inspiration has always been and remains to be the guiding light of the company, as it embarks upon a new journey, it makes 'inspiration' its foundation and this philosophy is symbolised by its new corporate credo: 'Always inspiring'.
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