LightO Technologies launches in Mumbai with over 100 LED, Decorative Lighting and CFL products
LightO Technologies, today also announced their association with GLOBO Lighting, Austria. Under this partnership, LightO will bring in an international range of decorative lighting by early 2013, which will cater to the discerning needs to ever evolving Indian customers. LightO is focused to strengthen its footprint across India and its recent launch in Pune and Ahmedabad was a step towards that. This year, LightO plans to launch in 12 cities and aims to have presence in 30 key cities by the end of 2013. The distribution is focused on modern retail, traditional channels and online portals. With the launch of over 100 products under the category of LED, Decorative Lighting and CFL's, these products will be available from a price range of Rs 90 up to Rs 18,000.
Speaking on the occasion, Mr. Rajiv Goel, Chief Financial Officer, Indian Seamless Group said, "Innovation backed by deep consumer insights led to the creation of LightO Technologies. The range of products is a reflection of our commitment to deliver aesthetically appealing products with cutting edge technology and contemporary design to address the ever-evolving needs of the Indian consumer. We are happy to announce our entry into Mumbai. We understand the great potential that exists in the Mumbai market and we look forward to serving the needs of a Mumbaikar."
Mr. Naveen Saxena, Chief Executive Officer, LightO Technologies Pvt Ltd said,, "We are excited to enter the Mumbai market and launching LightO in the business capital of India. I am confident that Mumbai will replicate the success of Pune and Ahmedabad, further consolidating our position in the Western region." He further said, "To reinforce our offering, we have tied up with leading brands like Optiled and GLOBO. This is to ensure that we meet the needs of this dynamic market which is at a very nascent stage."
The company's association with GLOBO Lighting, Austria will bring in more than 250 decorative lighting products. The portfolio has an exhaustive range of dynamic LED lighting products priced from 500 to 50,000 Indian rupees, delivering LightO's brand promise "smart products at smart prices".
"I am very excited to be associated with the LightO Technologies. This association is special for me as this brand believes in providing value to customers. A cutting edge lighting solution which is affordable is something that I am looking forward to. Their product range makes it an apt choice for the Indian consumers who are vibrant and very receptive to change", said Mugdha Godse.
"We are proud to associate with LightO Technologies, ISG's newest foray in the consumer lighting market. A leading innovator in decorative lighting space, GLOBO is retailed out of 50 countries and has a proven track record of introducing the best in class products to the various markets across the globe. Today's Indian consumer is well exposed and takes up lighting as a lifestyle accessory. We expect to target these consumers who are part of the very interesting market. With LightO as our partner, we are confident that we would be able to give value to the Indian consumer", said Mr. Ingolf Schwarz, Sales Director, GLOBO Lighting Austria.
About ISG: Indian Seamless Group is an Indian multinational company with operations in Asia, Europe and America spanning over 20 countries. ISG Group has turnover exceeding of USD 400 million and an asset base of USD 550 Million. ISG currently employs 3000 people across the globe and has Sales network in over 20 countries worldwide. ISG Group is represented by Structo, Taneja Aerospace & Aviation Limited, Taal Technologies, ISMT Limited, and Tridem Port &Power.
About LightO: With its headquarters in Pune, LightO Technologies Pvt Ltd is Maharashtra's first LED and Decorative Lighting Company with Pan India presence. It is an Indian Seamless Group (ISG) Consumer Lighting venture and is launched with a vision to provide world class consumer lighting solutions to customers in India, Srilanka, Bangladesh and Nepal. LightO offers its consumers a complete range of LED and Decorative lighting solutions under one roof. With a clear focus on LED, Decorative lighting and CFL lamps, LightO aspires to be a lighting brand which is consumer centric and brings the service model to lighting industry.
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