Husqvarna launches Outdoor Power Products in India

Husqvarna, a world leader in forestry and landscaping equipment is launching their array of outdoor power products and innovative solutions for forest, park and garden care in India. The Swedish brand which has already carved a niche in 100 countries for more than 325 years, offers a robust range of quality products that are best suited for Indian conditions. Husqvarna aims to bring an ease of access to modern engineering and help in boosting the productivity with their diverse range of products.

The Swedish brand has established an Indian entity based out of Chennai to cater to the needs of the sub-continent. Based on a careful understanding of the market, the brand comes in with a range of products from the global portfolio and is also evaluating the various solutions that can be offered to the Indian needs. Husqvarna India presently has a strong network of about 60 dealers in the country and this is expected to grow beyond 100 dealers by the end of 2017.

“We have evaluated the potential of India and believe it to be one of the fastest growing markets for us. Our products are especially engineered for tough market conditions like India, enabling users to handle sturdy jobs efficiently. We are coming in with hand-picked products and are growing a network of dealers to make sure the right product reaches the right consumer at the right time. Learning from the challenges faced by global forest and landscaping industries, we believe we can offer the best to the Indian professional and corporate sectors with our efficient power equipment,” said Rajesh Raghavan, Managing Director, Husqvarna India.

India is one of the fastest growing markets and holds a tremendous growth potential. The estimated combined market size of the industry is Rs 3,000 crore. The company is expecting a market growth of around 10 per cent for premium hand held outdoor power tools over the next 3-5 years.