Sanjay Jadhav, President, Sterling and Wilson Powergen Pvt. Ltd.
Is there any impact of slowdown in the power generation sector growth because of debt-ridden discoms and entry of solar power and storage batteries on the demand for DG sets?
DG sets are predominantly used as stand-by power solutions as backup against main electricity board power failures, as such the solar power availability has not had any direct impact on the demand for DG sets, but yes, the slowdown in power generation has actually had positive impact on DG sets in some of the power-starved states like Karnataka, Tamil Nadu and Andhra Pradesh.
What are the segments in which Indian DG set manufacturers are adopting global benchmarks in technologies and in which sectors we are lagging?
DG sets used in Information technology (IT), manufacturing and other services industries are already on par with the international benchmarks on technologies, while we have a long way to go on the smaller range, particularly used in SME sectors and residential projects.
What are the levels of imports of DG sets into India? How imports are affecting domestic manufacturers and why?
Imports of DG sets into India have drastically come down. India is now self-sufficient on availability of engines and alternators which are the two main components of DG sets, primarily due to increase in manufacturing capacities across the range.
How Indian DG sets industry is faring in exports? What are the measures needed to boost exports, and how adoption of global standards will help?
India is now becoming a hub for diesel generator exports with improved quality, cost and delivery. We now have manufacturers who have adopted global standards with respect to technology and manufacturing processes. Our products are now well accepted in the Middle East, Africa, Asia, and Australia. DG exports to these countries contribute to around 30 per cent of our overall revenues. India manufactured DG sets should see better acceptability in the international markets in the days to come.
What is the share of unorganised sector in DG set manufacturing? How does it affect adoption of global quality standards/benchmarks?
With the implementation of CPCB-II norms in 2013, the industry has gone through a major transformation and the unorganized sector has slowly moved out of the market. Now, the market is dominated by the organised sector with a very negligible share of the unorganised sector.
What are the emerging trends in DG set technologies and what is the contribution of India in R&D of DG sets?
We are predominantly witnessing two major technical trends in the DG sets sector which generally attracts customer demand - fuel efficiency and emission controls. Today, we have products compliant to CPCB-II norms and even Euro-IV standards. The availability of such products hence drives the customer towards purchasing and utilising DG sets which are far more superior to the alternatives which were available.
Which are the DG set segments you are present in and which are the products in which you are dominating the market? What are the advantages/benefits these products offer?
Sterling has always been a project-based company. Our focus has always been on big-ticket projects. Under the wide umbrella of Sterling and Wilson, we cater to different verticals. We are now focused on venturing into the retail market, for which we have designed our products as per the demands of the respective areas. The product has been completely stabilised and is also CPCB-II compliant. We offer customers a wide range of DG sets right up from 10kva to 3000kva. We do not place ourselves in a price driven market, but believe in performing through a qualitative approach which is the basis for expanding our export portfolio.
What has been the growth trend in demand for DG sets over the last two years and how do you see this panning out in the next two years, and why?
The overall outlook of market growth for the DG business has been flat for the past two years. However, during this time we focused on strengthening our internal potential in a planned manner during the phase of downswing. We expanded our manufacturing facility, marketing and sales activities and had our project division fully in-place. We today have a complete service set-up in place and have established strong dealer networks across the country. All these strategies enabled us in sustaining the market volatility and today we are ready to explore the much awaited boom in the sector.
We feel that the worst is over and there are signs of revival. There are positive signals coming from the new government helping the economy to move forward, though these are early days. But we feel the market is moving in the right direction. Our focus on exports is mainly to Africa, Middle East, Asia and Australia.
I wish to start pvc / pp electric wire unit in Delhi. What kind of information I can get if I subscribe for your magazine
Pls invite me all auction in gujarat
we are doing business developing for solar power ,thermal power , customer supporting and we have 45 mw splar power on hand needs investors.....
pls call +910842559230