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Interaction | February 2015

The demand for industrial UPS will go up

Dr AS Prasad, Head, Product and Marketing, Emerson Network Power, India

What are the opportunities do you see for your sector in 2015?
In traditional UPS solutions, Emerson Network Power´s business has grown substantially in the recent past. We expect an increase in demand in the next 2-3 years as the Indian UPS market advances. We have observed several positive factors which will drive the growth of Industrial UPS in the coming times. We hope to see huge uptake in demand for industrial UPS solutions in telecom, banking, insurance and healthcare segments. We see that buyer decisions are leaning more towards reliability and ease of integration.

Businesses continue to be on the lookout for reliable UPS systems as they cannot afford downtime. As is the case with any industry segment, innovation is the key to staying current and successful in a rapidly changing IT landscape and this drives Emerson Network Power to continually research and explore new methods to meet the power needs of customers.

For our solar inverter business, we foresee that industries will start bundling UPS systems with containment monitoring solutions in an aggressive fashion and buyer decisions will lean more towards reliability and ease of integration. As renewable energy gains traction, solar options integrating with the power backup will become a force to be reckoned with. Solar grid-tied or off-grid would be standard inverter solutions available with smart controls to maximise the potential of solar energy.

What are your suggestions for the Finance Minister?
Prime Minister Narendra Modi has recently gone on record to say that he would like India to transform into one of the easiest business destinations globally. As such to leapfrog to the 50th position globally from the 142nd position out of 189 countries (according to World Bank´s latest Ease of Doing Business Index), India will have to take several measures that include improving last mile connectivity and infrastructure. Key to this is the adoption of reform oriented policies and simplification of tax processes for all States and these should be in sync with the Prime Minister´s vision.

Has the ´Make in India´ campaign made any difference to your operations?
Growth initiatives, fuelled by the government´s ´Digital India´ vision, are expected to drive growth for e-governance initiatives in telecom, banking, insurance and healthcare segments as the demand for data centre and UPS solutions for the government sector increases across the country. Due to the increasing number of industrial applications, SMEs are becoming technology-ready and using business critical equipment; they are driving the need for industrial UPS.

In the near future India is expected to be Internet-enabled, which will see a large amount of data generated. Overall in the year 2015, we will see many sectors being Internet-enabled and thus (driving) an increase in demand for data management solutions.

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