Web Exclusive | June 2017
Schneider Electric flags off mobile van campaign in 100 cities
In an effort to provide easier access to its products and expand market outreach, Schneider Electric flagged off its Van Campaign ‘Switch On India’, across the country. As a part of the campaign, eight vans with Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products on display will travel across different electrical markets.
It will cover close to 100 cities in June and July 2017, across Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and the North Eastern states. The presence of these vans across the cities will facilitate a deeper engagement with the electrician base and the retail network; and generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners.
Flagging off the campaign, Srinivas Shanbhogue, VP – Retail, Schneider Electric India said, “The trends of urbanisation, industrialisation and digitisation are creating opportunities for growth. They also present significant challenges in terms of security, efficiency and sustainability. Through this campaign, we are committed to making available safe and sustainable solutions for end users.”
“Retailers and electricians constitute an important part of the value chain of the electrical retail market and we aim to engage with them through this campaign which will help us add more value to the lives of our end consumers,” he added.