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Communication Feature | November 2013

The industry is responding positively

The industrial lubricant market in India has grown significantly owing to strong growth through greenfield projects and capacity expansion, says Shankar Karnik, Brand Manager, ExxonMobil .

Being one of the industry leaders in energy, what kind of growth opportunities do you see in the energy sector?
India being one of the emerging markets, the energy demand is expected to increase. In 2005, Exxon Mobil Corporation commissioned a study called ´Energy Outlook 2030´, and recently released an updated report titled ´Energy Outlook 2040´, which analyses demand and supply of energy and how does it impact individual lives of populace, geographies and sectors for the next three decades around the world. By 2040, the global population is expected to reach nine billion from the current seven billion, growing at the rate of 25 percent

Through 2040, population and economic growth will drive demand higher, but the world will use energy more efficiently and shift toward lower-carbon fuels.

In non-OECD countriesùChina´s surge in energy demand will extend over the next two decades then gradually flatten as its economy and population mature. Elsewhere, billions of people will be working to advance their living standards requiring more energy.

India, meanwhile, will see steep growth in its population and its working-age group, as will Africa. These demographic trends will help India and Africa become two of the strongest areas of GDP growth through 2040. Oil, gas and coal continue to be the most widely used fuels, and have the scale needed to meet global demand, making up about 80 percent of total energy consumption in 2040.

Explain the range of products that the company offer?
Our Mobilgear SHC XMP series is a preferred synthetic lubricant by most of the leading wind turbine builders for initial fill and service fills and has the distinction of serving more than 40,000 wind turbines operating around the world. . Mobil SHC Grease 460 WT is superior performance grease especially formulated for use in wind turbines. We have recently launched Mobil DTE 932 GT, specially formulated for GE Turbines is an advanced low varnish oil technology designed to prevent varnish formation in hydraulic system, reducing need for alternative mitigation strategies. Mobil DTE 732 M is specifically designed to meet MHI´s highest quality level requirements. Mobil DTE 732 M demonstrates low sludge in MHI dry TOST testing and demonstrates superior deposit control in ExxonMobil´s proprietary dynamic rig testing.

How do see the demand-supply scenario in Indian market?
In India, the lubricant industry has been grown significantly. The industry has been growing considerably above Industrial output in the last few years. The Industrial lubricant market in India has grown significantly owing to strong growth through greenfield projects, capacity expansion and upgradation to new technology in key sectors.

What are your growth expectations for FY14?
I will not be able to share any specific metrics, however, we have various plans and strategies in place, which is working extremely well in the current market scenario despite a slow down in economy. The industry is responding positively to the technology that we bring in. We have introduced energy-efficient lubricants range in the country, which has received extremely good response. Mobil will continue to support its customers in achieving their strongest productivity and cost savings objectives.

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