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Event | February 2014

Events - Elecrama 2014

Indian mfg showcased

Elecrama 2014, the 11th edition of the Indian Electrical and Electronics Manufacturers´ Association's (Ieema) premier flagship event and one of the world´s largest exposition of electrical transmission and distribution equipment, organised from 8-12 January 2014 at the Bangalore International Exhibition Centre (BIEC), was a resounding success with the latest products and technology being showcased to international delegates.

Spread over six halls, having a gross area in excess of 70,000 sqm, Elecrama 2014 hosted 805 exhibitors from India and 165 from 25 countries and provided globally comparable event experience and ambience at India´s leading world-class BIEC exhibition centre in Bangalore. As in the past, Elecrama 2014 proved yet again to be an unparalleled showcase of products and technology and more than delivered on its promise of being the greatest electrical equipment industry spectacle in the world. As the world´s largest confluence of the power transmission and distribution community, Elecrama 2014 showcased products and technology through the entire voltage spectrum, from 220 V to 1200 kV, conforming to global standards and specifications. It received an overwhelming response and attracted record number of visitors from the global electrical industry fraternity, including key decision and policy makers, regulators, officials of power utilities, representatives of funding agencies, technical specialists and consultants, electrical equipment buyers, engineering project contractors and members of the academic community from India and abroad. The quality of visitors as per exhibitor feedback was also better.

Elecrama 2014 was supported by the Ministry of Power, Ministry of Heavy Industries and Public Enterprises and Ministry of Commerce and Industry, Government of India, and for the first time Elecrama received state-level support. This time around for Elecrama 2014 internationally renowned industry leaders agreed to be the Brand Ambassadors and included Gregoire Poux-Guillaume, President, Alstom Grid; Jean Pascal Tricoire, Chairman and CEO, Schneider Electric SA; Tony M Gatt, President, Energy Division; and RN Nayak, CMD of Powergrid Corporation of India.

A theme of æGo Global´ was evolved and the objective was to showcase to the world the strengths and capabilities of Indian manufacturers and the global competitiveness of electrical equipment manufactured in India ôright technology at the right priceö. It provided a platform to promote the ôMade-in-Indiaö brand to a global audience. Representatives of 50+ Indian Central and State power utilities, including over 45 chairpersons, managing directors and directors, visited the exhibition and were exposed to the latest products and technology on display. Procurement officials of power utilities from across the world visited the exhibition to get a first-hand view of the wide array of electrical equipment manufactured in India.
(A. Shivkamal)

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