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Communication Feature | July 2015

We are eyeing for 30 per cent growth for the next two years

- BS Praveen, MD & CEO, BAG Electronics (India) Private Ltd

What sort of opportunities you sense through the structural shift by the regime?
The major opportunity will come in the outdoor sector and through implementation of policies and new technology will be available at affordable prices. Technology like our very own geoDIM will help with energy conservation.

What are the potential drivers for LED lighting in the years to come?
Efficiency of LED compared to conventional lighting is far better. The LED has superior reliability, and its quality is much better, in addition, the lifetime of these products is also substantially long. LEDs also helps in energy savings.

What are the present trends that you have witnessed or are likely to witness in the LED space? Where is the demand coming from?
Currently, the major demand is coming from outdoor, office and commercial sectors. And, in the future as the awareness increases, we will witness a steady growth in the general sector.

Can you tell us about the present market size for LED and where it will be in the next two years?
The present size of the LED market, in the organised sector is close to Rs 2,000 crore, out of which the control gear market will be around Rs 200 crore. It is probable to grow at 20-25 per cent in next two years.

How could retrofitting conventional streetlight with LED result in saving energy?
Almost by 50-60 per cent of energy saving can be done through this as maintenance for these products is very low,provided that only good quality LED products are used.

How much business you are targeting for the next two years?
We are targeting to achieve LED ECG business of about Rs 20 crore in 2015, and this is likely to increase by 30 per cent in next two years.

What focus does the company put on R&D for LEDs?
Very high focus. Our Indian R&D team works very closely with the German R&D team for product developments and also develops products for the European market. The key objective of the R&D division is to develop quality products at an affordable price which will not only withstand the Indian power conditions, but also excel in it.

How much share of components is procured from India and how much is imported?
It´s about 75:25 as majority of the component manufactures are not from India and we have to rely heavily on import. But with the new government initiatives we see that ratio coming down to 60:40.

Are you launching more LED products this year? Do you plan to diversify into other segments?
Yes, we have already launched quite a few new products like ICD - the output current of which can be tuned from 250 mA to 900 mA. This driver is available in two wattages of 60 W and 90 W. We are planning on becoming a key OLM (original luminaire manufacturer) solution provider. We also provide high quality luminaire assembly services to our customers.

What LED products do you manufacture? What is your manufacturing capacity and its utilisation?
We manufacture control gears for luminaires including LED drivers and ballast. We also provide solutions with LED modules. The overall capacity is 3 million per year.

How do you contribute towards developing the LED product manufacturing ecosystem in India?
We have a full-fledged R&D facility and a manufacturing facility based in Pune. We are strong believers that the ´Make in India´ concept will work wonders, not only for the lighting industry but also for the entire country.

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