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Web Exclusive | November 2016

Henkel presents strategic priorities till 2020 and beyond

Henkel presented its new strategic priorities and financial ambition, which will shape the company until 2020 and beyond – summarised as “Henkel 2020+”. Based on its strong foundation, Henkel aims to generate continued profitable growth by focusing on four strategic priorities: Driving growth, accelerating digitalization, increasing agility, and funding growth. “We will build our future on a strong foundation, which will enable us to generate sustainable profitable growth in the coming years. At Henkel, we share the common purpose of creating sustainable value and our values guide all our actions, decisions and behaviour,” said Hans Van Bylen, Chief Executive Officer, Henkel. Explaining further Van Bylrn said, “We want to continue Henkel’s successful development in a highly volatile business environment. By 2020 and beyond, Henkel’s ambition is to generate more profitable growth and to become more customer-focused, more innovative, more agile, and fully digitized in our internal processes and customer-facing activities. In addition, we aim to promote sustainability in all our business activities, reinforcing our leading position.” In order to achieve this ambition, the company plans to focus on driving growth, accelerating digitalisation across all businesses and functions, increasing agility in organisation and teams, and funding growth through targeted initiatives. Also, in addition to organic growth, acquisitions will continue to be an integral part of the strategy in order to further strengthen their portfolio. “We will begin to implement our strategic priorities in a highly energised way from day one, to continue our successful development and create sustainable value,” added Van Bylen, summarising Henkel’s future strategic direction.
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