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Interaction | February 2015

We will be targeting customers from ME region

Manoj Jain, Vice President, Microtek International P Ltd

How do you assess the current market scenario for the power industry in the coming years? What is your outlook on the growth of this sector in the Middle East?
The current market scenario for power is quite robust for the next few years as the demand for power will increase, so it will for the power backup industry. As this is a growing economy and the same will reflect in the demand for power.

What kinds of opportunities do you foresee at the Middle East Electricity Exhibition? Have you set any particular sales target to be met from the exhibition?
In the exhibition we are targeting customers from Africa and other countries from Middle East. We have not set any sales target in particular for this exhibition; however, we are looking for prospective clients for long term association for our products-inverters, UPS, batteries and stabilisers.

What are your strategies for this exhibition? How you will take the advantage of such a mega event? What are your expectations from this event?
Our strategy is clear. As we are the leaders in India in the power backup segment, we are going to project the same and target prospective leading buyers from various countries. We expect to get prospective major buyers from minimum five countries.

Which are the products that you plan to display in the exhibition? Is there any energy efficient product on display?
We will be displaying our Intelli Pure sinewave Inverters range and solar inverters range. All our products are energy efficient as we have introduced IPS technology in our inverters and UPS which saves electricity. Our stabilisers range is also energy efficient technology based.

Did you participate last year? Please comment on the business prospects that you had garnered from the event.
No, we will be participating for the first time in this exhibition.

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