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Report | October 2011

It's all about drive

Siemens Drive Technologies division hosted a media and industry analyst briefing in Mumbai. R Srinivasan reports.

The company’s Drive Technologies (DT) division hosted a media and industry analyst’s summit highlighting their technologies, products, solutions and services portfolio at Hotel Renaissance in Powai. The session emphasised that the division increases productivity in operations by linkage of sustainable technologies from a single source to help customers achieve higher productivity, efficiency and reliability.

Before giving an overview of the company, Dr Armin Bruck, MD, Siemens Ltd India, began with namsaste.Underlining the importance of the DT division he said, “We support our customers and markets firstly by providing durable, specifically tailored products and solutions to meet the needs of diverse markets with cutting edge technologies that are innovative and sustainable.”

In his presentation, mentioning volumes and size, he said that the company with a presence of over 150 years is active in nearly 190 regions across the world and that it had 2.4 billion domestic orders and 344 million export orders in 2010. Speaking of resources and employees he said it has 55 sales offices, 9 software centres or BPOs, 20 factories, ~15.900 employees, ~ 400 dealers, ~200 system houses, ~350 service centres, ~1,700 retailers and 10 R&D centres.

About 70 percent of all energy used in industrial facilities is used by electrical drives and motors to drive equipment, demonstrating how important it is to use energy-efficient drives and motors.The company offers components such as electrical drives, electric motors, industrial gear units, converters, controllers and couplings for a variety of industrial applications. The drive family ranges from single-axis drives to coordinated drives and multiple-axis and motion control drives for complex tasks.

Emphasising the importance of the division’s local presence for its global business, Ralf-Michael Franke, CEO of DT, a division within the industry sector of Siemens AG, said that the division’s integration approach integrated drive train, integrated automation, integrated applications and solutions – is enriched by important stimuli stemming from Indian business. He said, “Asia is a driving force for our successful path of profitable growth. So the division will continue to increase local value creation in India, which will also enable us to meet the requirements of our local and global customers and do business in the fast-growing economy. With the growing installed base in India, our integrated service approach ensures optimisation of operating expense of our customers while keeping productivity high.” Other speakers from the company were Dr Heiner Roehrl, Cluster Lead - Industry SAS, Ralf-Michael Franke, CEO DT Division, India, Robert Wagner, Head, DT, Vignesh Gadiyar Motion Control Machine Tools and Bireshwar Roy, GM, Business Development and Sales.

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