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Communication Feature | July 2015

Surya plans to invest Rs.40-50 crore in LED products in the coming year

Raju Bista, Managing Director, Surya Roshni Limited

Surya Roshni is an Indian multinational which takes pride in being the largest Indian lighting company and largest G.I and Hollow section pipes manufacturer. With a group turnover of Rs 4,000 crore and retailer network of 2 lakh from Kashmir to Kanyakumari, Surya has very strong brand recognition.

Surya has made a distinct move from conventional to LED technologies and consumers can look forward to us providing energy efficient and sustainable lighting options with focus on promoting and driving LED products.

When did Surya Roshni venture into LED lighting? When did in-house production of LED start?
Surya visualised the importance of LED lighting long before and started its preparation at the earnest. We invested in R&D activity for LED and set up a world class laboratory at Noida in 2010. We started our own in-house production of LED products in 2013 and presently manufacture products like LED candle lamps, LED coloured lamps, LED lamps, down- lighters and LED streetlight fittings.

What are your future plans for the Indian LED market in terms of investment, R&D, product line etc?
Surya is fully geared and understands the requirement of all sectors including trade, government tenders and rural electrification projects in India. Surya Technology & Innovation Centre (STIC) at Noida is the jewel in our crown.

The state-of-the-art centre is NABL (National Accreditation Board for Testing and Calibration Laboratories) and DSIR (Department of Scientific & Industrial Research) accredited. It is equipped with the most advanced photometric laboratory, housing high speed automatic mirror goniophotometer from LMT Germany.

Surya has world class manufacturing units at Malanpur (Gwalior, MP) and Kashipur (Uttarakhand), which produce innovative ranges of luminaries with LED bulb, downlighters of various shapes and sizes and streetlights.

The company has already invested Rs 40-50 crore and shall invest further to enhance the capacity of SMD and auto insertion machines for LED assembly lines, and in plastic moulding of various shapes and sizes. Surya further plans to invest another Rs 40-50 crore in the coming year.

What does your company hope to achieve in the next 2-3 years?
Surya´s present LED share is around 35 per cent of the total turnover in the luminaire segment. Surya introduced next-gen LEDs in the competitive market, the luminaire of the future! It has a wide and attractive range, with energy saving and a long life. Surya shall strive to achieve revenue of Rs 500 crore in the LED segment in the next 2-3 years.

Do you think public awareness for LEDs is important? What is Surya Roshni doing towards this?
LEDs are the future of lighting and being the pioneers in this field, it is our responsibility to educate common people about it´s advantages lighting. Conserving energy is a collective responsibility for a better tomorrow. Besides reducing electricity bills, Surya´s recently launched energy saving campaign helps in reducing Green House emission levels.

The DELP program is a great opportunity for Indian LED manufacturers. Is Surya Roshni bidding for tenders this year?
Supported by ongoing government initiatives to promote LED lighting, coupled with the changing consumer preferences, the LED Market will certainly grow substantially.

All existing government schemes are being modified with LED lamp distribution. The DELP program is really a great opportunity for Indian LED manufacturers and consumers. EESL tenders for Puducherry, Andhra Pradesh, Tripura, Rajasthan, Uttar Pradesh, Maharastra, Himachal Pradesh and Delhi, involving approximately 72 million LED lamps are testimony towards this. Furthermore, such tenders are in the pipeline and Surya has already bagged two tenders for 8.6 million 7W LED lamps worth Rs 65 crore.

As a manufacturer, what are your expectations from the government in terms of incentives etc?
As a manufacturer, we expect the government to reduce the custom duty, the excise duty and harmonize VAT across all states in the country to 5 per cent.

Moreover, we expect the Government to curb poor quality imports, which is already in process.

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