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Web Exclusive | March 2017

Make Way for the World’s First Smartphone

Cat phones recently announced the launch of the flagship Cat S60 in India; the world’s first smart phone with an integrated thermal camera. The Cat S60 is also the most waterproof smart phone available able to go to depths of up to 5 meters for 1 hour. Available from March 17, 2017 through both off line and online channels, at a price of Rs 64,999, the device will be available across high end multi-brand outlets in the country and on Amazon India. Speaking about the announcement, Linda Summers, Chief Marketing Officer, Bullitt Group, global mobile device licensee for Caterpillar Inc. said, “Following our evaluation of the Indian market over the last year, we have spotted an immense opportunity for our devices in the rugged smart phone category. Recognising India’s potential as a sophisticated and fast growing market, we are looking to launch in the country with a highly-targeted offering for both consumers and the B2B sector. Globally we have reached a landmark figure of over 1 million units of Cat phone sales, and are very positive about reaching out to the Indian market.”
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17 Oct 2016
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20 Jun 2016
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