The prospects of exports of the ´Made in India´ electrical equipment looks great for the domestic players and they are expecting doubling exports in the next 3-4 years.
After four consecutive quarters of negative growth, India´s Rs 1.30 lakh crore electrical equipment industry has shown a two per cent positive growth in the first quarter of the current fiscal (April-June, 2013-14) largely attributed to increase in exports of electrical equipment from India.
The prospects of exports of the ´Made in India´ electrical equipment looks good for the domestic players and is expecting doubling exports in the three years, thinks Indian Electrical & Electronics Manufacturers´ Association (IEEMA), the apex association of electrical equipment manufacturers in India.
IEEMA is fighting against the onslaught of Chinese imports, which currently enjoys 45 per cent market share.
Speaking at a conference held by IEEMA in Kolkata to showcase their flagship event ELECRAMA 2014, Sanjeev Sardana, Chairman, ELECRAMA-2014, said, ´The quality of 'Made in India' products has improved in the recent time and the products have seen a wider acceptance in the international market especially in Africa and Middle East countries. We are working towards making India an export hub of the electrical equipments and the way Indian products are improving the dream does not seem too far.´
Exports growth is also visible in developed countries like US, Germany, UK, Australia and Canada, apart from UAE, Saudi Arab, Nigeria and Kenya. This clearly shows the increasing greater acceptability of ´Made in India´ brand with desired quality and competitive cost in both developed and developing countries.
IEEMA is hosting the 11th edition of ELECRAMA, their flagship exhibition in January 2014 in Bangalore. With the support of Karnataka state government. ELECRAMA-2014 is expected to be a generation ahead, in terms of core services, features and amenities - highest quality on par with international standards.
The five day programme at ELECRAMA 2014 has been designed to allow participants to experience its multilateral approach to exhibitions and allied events.
ELECRAMA 2014 to be held at Bangalore 8-12 January, will showcase the global competitiveness of Indian products and the capability of local manufacturers to develop world class engineering products at competitive costs. It will showcase the strength of the Indian T&D sector. ELECRAMA 2014 is a stage for the domestic players to display their capabilities and the slew of concurrent events at ELECRAMA 2014 will broaden the perspectives for a modern business person and will offer a strong interface with the key decision makers like governments, electrical utilities, funding agencies, technical specialists, EPC contractors, electrical consultants and academic communities. Besides the participation from the Indian players, we are also expecting huge participation from countries from Africa, Middle East, South East Asia and Americas.
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