With power cuts ranging up to 16 hours in several parts of Tamil Nadu, the ripple effect of this is seen in sales of consumer electronics and durables, including kitchen appliances. For a majority of brands, Tamil Nadu is a major contributor.
On an average, 10-12 per cent of sales for major players such as LG, Samsung, Onida and Godrej come from the Tamil Nadu market. But, in the last six to seven months, sales figures have moved southwards for most of them.
LK Gupta, Vice-President (Marketing), LG India, says though the company has registered 15 per cent growth in sales in Tamil Nadu during the January-November period, the power situation in the State has certainly affected the consumer sentiment in the southern regions of the State.
Onida too has the same story to share. Durables retailers in markets such as Tiruchi, Madurai, Tirunelveli, Sivakasi and Virudhunagar say the drop in sales range up to 30 per cent in value terms.
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